Snap Inc's chief executive Evan Spiegel said the company was launching the redesign after hearing for years that Snapchat was difficult to understand or hard to use. — Reuters
SAN FRANCISCO: Snapchat’s redesign isn’t working.
In November, parent company Snap Inc embarked on a dramatic reorganisation of its mobile photo-sharing app to combat sluggish growth. But once the update reached all of Snapchat’s users in the first quarter, user additions and sales slowed even further amid a public revolt over the new design.
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