SHANGHAI: As he opened an expansion to what is proving to be one of Walt Disney Co’s most successful theme parks, CEO Bob Iger said the US$5.5bil Shanghai Disney Resort will keep expanding to satisfy Chinese consumers’ “strong and growing demand for high quality themed entertainment.”
The new area, a Toy Story Land in the style of the blockbuster movie franchise, is one of the fastest-paced expansions for a Disney theme park, driven by the pent-up need of China’s growing middle class for family entertainment options.