KUALA LUMPUR: PRG Holdings Bhd’s 75% owned subsidiary Furniweb Holdings Ltd is collaborating with Switzerland based luxury goods conglomerate Philipp Plein International Group (PPI) to distribute, promote and sell luxury fashion apparel carried on under PPI’s trade name.
PRG said Hong Kong-listed Furniweb has signed a letter of intent with PPI and Plein Sport AG to record their intention to start a business collaboration, initially in Singapore, Malaysia and Thailand.
“We are enthusiastic to capture new business opportunities and are strategic about the projects we take on. We believe the association with a famous global apparel brand will bring new elements and dimension to the Group’s profile, potentially broaden the customer base for our existing core business and provide opportunities for growth,” PRG said in a statement.
PPI is based in Lugano, Switzerland and a luxury goods conglomerate in the international fashion industry. It designs, manufactures, and retails high-class apparel for men, women and kids in Switzerland and internationally.
It operates a number of mono-brand stores globally, including flagships in Milan, Paris, New York, Los Angeles and Hong Kong.
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