MERDEKA LHS, a Dentsu Aegis Network (DAN) creative agency, has been awarded creative duties by Astro for the upcoming 2018 FIFA World Cup Russia following a pitch.
With the appointment, Merdeka LHS is tasked to deliver an integrated creative campaign for the 2018 FIFA World Cup, which includes conceptualising the overall campaign idea, strategy and creative communications across all major platforms, such as digital, social media, mobile, TV, radio, out-of-home, on-ground activation and point-of-sale.
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