Setback for aired commercials

Khoo: With about 200 such production companies in the country, it gives at least 6,000 talented Malaysians employment.

WILL aired commercials lose their lustre? This question has been on the minds of production houses since the National Film Development Corp Malaysia’s (Finas) move to withdraw the provision, which was earlier approved by it, for production houses to be members of the Malaysian Association of Advertising Filmmakers (PPFIM) before the Made in Malaysia (MiM) certificate is issued.

This has put PPFIM in a limbo. There are quarters that argue the move by Finas to withdraw the requirement to be members of PPFIM before a MiM certificate is issued is logical as it will prevent PPFIM from becoming a monopoly. They also feel there must be a willing buyer, willing seller clause in the agreement.