TV advertising sales in US fall to US$61.8bil

LOS ANGELES: Advertisers may be leaving TV for good.

Television-advertising sales in the US fell 7.8% to US$61.8bil last year, the steepest drop outside of a recession in at least 20 years, while sales at cable networks slumped for the first time in almost a decade. And there’s no sign of a pickup in 2018, excluding cyclical events like the Olympics and the midterm elections, according to data from Magna Global.