More for less for Sky at Premier League sale in buyers’ boon


LONDON: Sky Plc is paying less for more UK rights to show Britain’s top soccer championship through 2022, a bonus for suitors 21st Century Fox Inc, Walt Disney Co and Comcast Corp.

The European broadcaster will keep the bulk of the Premier League rights but pay 16% less per game, offering buyers comfort about the profit outlook of its pay-TV business.

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Business , Sky , premier league

   

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