For better media quality, going private is the way

Auyong: We hope to shed more light on new solutions like PMPs that can unlock greater transparency and quality for advertisers.

JUST like the ingredients one need to make a great chocolate chip cookie, brands need to see premium private marketplaces (PMP) as an ingredient in their recipe for making a great campaign work.

The term PMP, which has become one of the widely used buzzwords in digital advertising, is a marketplace where high calibre publishers offer their ad inventory to a selected group of advertisers.