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Advertisers pull back on NFL spending amid TV ratings decline


AD spending on regular season NFL games declined last year as the league continued to struggle with falling television ratings.

Marketers spent US$2.42bil on in-game NFL commercials in 2017, a 1.2% decline from the previous regular season, according to Standard Media Index, which tracked outlays at NBC, CBS, Fox and ESPN.

Advertising & Media , NFL

   

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