AD spending on regular season NFL games declined last year as the league continued to struggle with falling television ratings.
Marketers spent US$2.42bil on in-game NFL commercials in 2017, a 1.2% decline from the previous regular season, according to Standard Media Index, which tracked outlays at NBC, CBS, Fox and ESPN.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!