Google and Facebook too can be disrupted

I have long considered today’s Internet advertising model a scam: it’s a system in which giant, monopolistic companies – Google and Facebook – are selling inflated user numbers and overhyped targeting opportunities to advertisers while collecting way too much information about users and cheating content creators out of their fair share of revenue.

It may not be too late to fix it, though. Just ask Brendan Eich, founder and chief executive officer of Brave Software, a San Francisco-based start-up whose attempt to change the standards could be considered quixotic if not for Eich’s track record.