Indonesian retailers lower target of Christmas and New Year sales


People gather around Christmas decorations to celebrate the upcoming Christmas season at Tribeca Park in Jakarta, Indonesia November 29, 2017. - REUTERS

JAKARTA: Retailers expect to have sales growth between only 15% and 20% month-on-month (m-o-m) during the year-end holidays – Christmas and New Year – compared to about 25% to 30% sales growth in the previous years.

The outlook is based on sluggish growth during the Idul Fitri holiday in June, in which sales grew only 5% instead of the usual 15 to 20%, said Indonesian Retailers Association (Aprindo) chairman Roy Nicholas Mandey in Jakarta.

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