KUALA LUMPUR: Five major online publishers have teamed up to promote transparency in online ad trading and combat the risk of damaging brands’ reputation in programmatic online advertising.
Their efforts culminated in the signing of a memorandum of understanding (MoU) between Star Media Group, Media Prima Group, Utusan Melayu group, Media Chinese International Ltd group (MCIL) and The Edge Media group to form the Malaysia Premium Publishers Marketplace (MPPM).
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