Airlines up ante in premium class battle


Emirates showcased its first-class suites(pic) at the Dubai Air Show recently offering 40 square feet of space in the air, floor-to-ceiling sliding doors, seats that turn into flat beds, a mini-bar within reach, showers, binoculars and over 2,500 movies for in-flight entertainment. More space in the skies for the passenger means it can fit fewer suites on its 777 jets, from 12 to six. The new offering is available from Dec 1 on its Dubai-to-Brussels route, with the suite setting us back by about US$6,000.

THE latest buzz in the aviation industry is Emirates’ luxury first-class suites based on the Mercedes-Benz S-Class and Singapore Airlines’ (SIA) mini hotel rooms in the skies.

All this goes to show that airlines are upping their ante in the premium class segment, which accounted for 26% of international airline revenues in the first eight months of 2017. By passengers, it accounted for only 5.2% of total flying passengers during the period.

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