Lazada Malaysia targets ten-fold increase in orders during Online Revolution 2017

Lazada Malaysia CEO Hans-Peter Ressel

KUALA LUMPUR: Lazada Malaysia, which is launching its biggest shopping event of the year – the Online Revolution 2017, expects ten times increase in orders as well as five-fold increase in traffic to Lazada Malaysia’s website during the campaign. 

In a statement, Lazada Malaysia said the  the month-long online shopping extravaganza would take off on 11.11 (Nov 11, 2017) until Dec 14, 2017, features 90 million products with savings of up to 90%.

“Themed ‘Shop the Universe’, Lazada Malaysia introduced new sections in 2017 within the Lazada website to provide Malaysians with access to an even wider range of assortments with attractive prices,” it said. 

Lazada Malaysia CEO Hans-Peter Ressel said more people were placing greater trust when purchasing online and this showed that the adoption of eCommerce was accelerating and the online environment was flourishing in the Malaysian market. 

“With the Lazada application already downloaded by a third of the country’s population, we’re expecting about 1 out of 5 Malaysians to be on our platform for this year’s Online Revolution. This is a strong testament to our expertise and knowing well ahead what our customers demand – an even wider selection of assortments at any given time,” he said. 
Ressel said the campaign was a reflection of the company’s commitment in continuously providing its customers with a seamless shopping experience. 

“It is in our nature to expand and evolve alongside our customers’ needs and that is why we have tripled the offerings from last year. By putting the ‘universe’ at the fingertips of our customers, we are addressing every aspect of online shopping that are important to our customers including affordability, assortment and convenience,” he added.  

The Online Revolution will be joined by various marketing partners including Digi and CIMB, and will feature giveaways worth more than RM 60mil, including Club Med holiday packages, Go Pros, iPhone Xs, Perodua Bezzas and a chance to experience Zero-G among others.