Celcom celebrates diversity with a foreign and local perspective

Short film: Emma is introduced to the unique nuances of a multi-racial Malaysia.

THE social media scene has been buzzing with National Day spots from some of the favourite brands. One which caught the eye balls was Celcom’s latest campaign.

To celebrate the nation’s independence, the mobile operator launched the campaign “Negaraku yang ku sayangi”. Created to bring out the true spirit of unity and acknowledge those who have taught the values of tolerance and racial harmony, the campaign incorporated two short films launched on Hari Merdeka and Malaysia Day. The online showcase entitled Timeless Teachings featured famous quotes from the father of independence Tunku Abdul Rahman.