SoundCloud CEO Alexander Ljung at the LeWeb technology conference in 2012 in Aubervilliers, France. — Reuters
SOUNDCLOUD, the world’s most popular music streaming app, has been saved from the brink of collapse, thanks to a US$170mil cash injection by Singapore’s Temasek Holdings (Pte) Ltd and United States merchant bank, The Raine Group, late last Friday.
Just some weeks ago, its fate was uncertain, with music lovers and budding artists looking at the “imminent death” of the music app. Its demise would have meant a decade of Internet sound culture possibly being erased.
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