Redefining business events

KUCHING: Sarawak Convention Bureau's (SCB) latest global branding campaign, Redefining Global Tribes, challenges business event planners and associations around the world to increase the impact of their events on their profession and economy. 

SCB welcomes a carefully selected panel of partners who have the ability to redefine business events and promote “unconventional paths” for associations, business event planners and industry media. 

“Sarawak itself is very unconventional in many ways because it is an unusual mixture of nature, culture, modern development and heritage,” ays Amelia Roziman, chief operating officer of SCB.

Partnering with Place Borneo, an events, PR and communications company that aligns itself “with all things Borneo”, SCB will be holding the We Are Global Tribes-Redefined Business Forum on Aug 19. 

The forum will unite 100 decision makers from national and international associations, industry partners, government agencies and media for a panel discussion on the relationship between global tribes and successful business events, in promoting a legacy for Sarawak in the nation and the region.

The business forum will be followed by a public event called the Tribal Warrior Challenge, which  celebrates Redefining Global Tribes' three-day familiarisation trip spearheaded by SCB to elevate the state’s appeal to international business events buyers.

For more information about the Redefining Global Tribes campaign, please email or call 082-242516. For the Tribal Warrior Challenge, visit
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