Trusted brand: Colourful cement trucks are rolled out as part of Lafarge’s Happiness in the City campaign to create brand awareness.
COLUMBUS Agency Malaysia has been named digital agency of record for Lafarge Malaysia Bhd, a blue-chip company in the Malaysian construction industry.
Following the appointment, Columbus, which is a Dentsu Aegis Network digital marketing agency, is tasked with social media management, digital media planning and buying, as well as website development and maintenance.
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