Initiative Media wins big at MMA 2017


IPG Mediabrands Malaysia chief executive officer Bala Pomaleh(filepic) was overjoyed as two of his agencies

KUALA LUMPUR: Initiative Media (M) Sdn Bhd won big at the Malaysian Media Awards (MMA) when it clinched both the Grand Prix and Agency of the Year awards.

It also bagged seven gold awards out of 14 categories, which included Best Use of Video, Best Use of Digital, Best Use of Out of Home Media/POS Media, Best Use of Audio and Best Use of Small Budget.

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