KUALA LUMPUR: Naza Kia Malaysia Sdn Bhd, the official distributor of Kia vehicles in Malaysia, is on track to achieve its 2017 sales target of 5,100 vehicles after having sold 4,378 Kia models last year.
Naza Corporation Holdings Sdn Bhd Automotive Group Chief Operating Officer Datuk Samson Anand George said he was confident the first half of 2017 (1H17)’s sales momentum can be sustained into the 2H17, and this would help the company achieve better results over last year.
“Sales in the first six months improved 14.4% compared with the same period last year. So, we hope to conclude this year with better results,” he told reporters after launching the fourth-generation Kia Rio model here today.
“Our strategy is to continue introducing new models. Rio is going to be a very strong product for Naza Kia.
“If we hit 500 units, Rio will contribute about ten per cent to the expected overall sales this year,” he added.
Rio is the fifth model launched by the company this year. Earlier this year, it launched the Grand Carnival, Sportage, Sorento and Optima.
The company’s best-selling model so far are Sorento and Cerato.
“The new Rio, larger in size than the average B-segment car, will potentially come in third,’’ said Anand, adding that the model retailed for RM79,888 (on-the-road without insurance)..
Meanwhile, on the grand carnival sales, he said the company was currently facing a high back order for the multi-purpose vehicle and was looking forward to assemble it as a complete knock-down unit at its plant in Gurun, Kedah. - Bernama
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