Guardian Malaysia projects over 50pc growth in E-Store sales

The new concept Guardian store at Suria KLCC.

KUALA LUMPUR: Guardian Health and Beauty Sdn Bhd (Guardian Malaysia) is confident that sales from its E-Store division would grow by more than 50% this year, thanks to the online shopping habits among the millennials.

Chief executive officer, Soren Lauridsen, said during the first half of this year, its E-Store sales rose by 50% year-on-year.

“It is growing fantastically and it will definitely keep increasing this year,” he told a press conference in conjunction with Guardian Malaysia’s 50th anniversary celebration in Kuala Lumpur on Thursday.

The online store, launched on March 20, 2014, offers thousands of products ranging from health supplements, beauty products, skincare to general merchandise.

Meanwhile, Lauridsen said, Guardian Malaysia’s revenues had risen in tandem with the country’s gross domestic product growth.

“Since 2016, we have been serving an average of three million customers per month, and we have employed around 3,300 Malaysians so far,” he said, adding that that there were 421 Guardian stores in Malaysia nationwide, with several new ones to open by year-end.

Moving forward, Lauridsen said, the beauty and healthcare chain stores would register a healthy growth this year.

“Last year’s growth was slightly slow, but it has picked up and we are expecting a healthy growth this year,” he said. - Bernama