KUALA LUMPUR: Astro Malaysia Holdings Bhd and Kumpulan Media Karangkraf Sdn Bhd aim to maximise the monetisation potential from digital expenditure, licensing and advertising expenditure, among others, through a newly set up joint-venture company.
Via the collaboration, both companies will pursue co-creation of a comprehensive line up of content internet protocols (IPs) across Malay and Islamic verticals.
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