National car maker eyes SUV market under partnership


Bestselling: Geely’s Boyue. The SUV is the fastest growing segment globally.

AFTER more than 12 months, Proton Holdings Bhd has finally picked Chinese carmaker Zhejiang Geely Holding Group Co Ltd (Geely) as its foreign partner to turn around the company.

In the last 15 years, Proton market share has been on a downward trend, due to fierce competition from cheap imports, and the company was making serious losses.

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Business , DRB , Proton , Geely

   

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