ONE of Snapchat’s remarkable accomplishments is how it created novel types of advertisements that seem like they’re part of the app. Snapchat has gotten pretty close to the holy grail of advertising: Commercials that don’t feel like annoying interruptions.
But those slick ads are also an Achilles’ heel for Snapchat.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!