Dream come true for Liverpool fans


  • Business
  • Saturday, 15 Apr 2017

EVERY football fan dreams of visiting his or her favourite team’s home turf – let alone play on it. For more than 20 Liverpool FC fans worldwide, that dream comes true as they become part of the Malaysia Airlines MH Global team for a once in a lifetime experience to play at Anfield alongside LFC Legends Robbie Fowler and Gary McAllister.

The month-long campaign launched with a rousing 90-second video calling for LFC fans to submit a video of why they are the biggest LFC fan and to show off their football skills.

The response has acquired close to 500 submissions worldwide both online and from on-ground recruitment in Malaysia through tie-ups with various radio stations and at the Malaysia Airlines Travel Fair (MATF).

As the players for the Malaysia Airlines MH Global Team are being carefully selected, Malaysia Airlines, together with its appointed creative agency M&C Saatchi Malaysia and production crews in both Malaysia and the United Kingdom, will work round the clock to document highlights of the team’s journey to and in Anfield.

Since becoming the official global airline partner in October 2016, Malaysia Airlines has enabled ways to deliver amazing moments to football fans worldwide while creating stories that build on the brand’s awareness to create extraordinary opportunities.

View the Malaysia Airlines MH Global Team page for the latest developments here: www.malaysiaairlines.com/Anfield

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Business , M&C Saatchi

   

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