GEORGE TOWN: The new Benelli motorcycles, the moped RFS 150i, the touring bike TRK 502 and sport bike 302R, will be available in the market from next month.
Mforce Bike Holdings Sdn Bhd operations general manager Asri Ahmad said the bike would be assembled in a new factory in Bukit Minyak.
Mforce is the exclusive distributor and assembler of Benelli bikes in Malaysia.
“The plant will be equipped with a showroom and a research and development centre for bike servicing and testing.
“These facilities will be operational in the third quarter of 2017.
“In 2017, the target is to sell 20,000 units of Benelli in the country.
“Inclusive of the new models, there are 10 Benelli models in the market,” he said.
According to Asri, Mforce Bike has a range of new motorcycles to be launched in 2017, which includes the 500cc Leoncino and the 150cc-250cc scooters.
“Benelli has also invested more than RM2mil in a billboard advertising campaign nationwide.
“Mforce Bike Holdings has allocated a substantial budget for advertising and promotion to further enhance brand awareness.
“We will participate in international events and roadshows such as the MotoGP event in Sepang in October,” he added.
Asri said there would be more than 20 Benelli Exclusive Station outlets, known also as BEST-shops, in the country this year.
The BEST-shop, set up by authorised Benelli dealers, is a one-stop centre showcasing a full range of Benelli bikes.
It also has a centre providing after-sales services and original spare-parts.
There are three Mforce branches in Ipoh, Segambut in Kuala Lumpur and Johor Baru, providing after-sales services as well as affordable and consistent supply of spare-parts to Benelli owners.