BEIJING: Global direct-selling company Amway Inc is looking to rebuild its business in China with the help of improvements such as an online ordering platform for its agents and experience centres, as sales in the country have fallen over the past three years.
Two decades after entering China, the country remains the biggest global market for the Michigan-based firm, representing about 30% of its US$8.8bil in total sales last year. But China revenue has contracted from nearly US$4bil in 2013, to reach 17.7 billion yuan (US$2.57bil) in 2016.
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