Biggest challenge: Snap does not have its ad metrics audited by a third party, a step that could help woo media buyers and advertisers and in turn boost revenue for the Snapchat owner. – AP
The company’s business model depends on drastically increasing ad dollars per user
AS Snap Inc looks to gobble up a larger share of the US$82bil digital US ad market, the owner of the ephemeral messaging app popular with millennials could find itself facing more demands from advertisers for reliable metrics.
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