KUALA LUMPUR: Managepay Systems Bhd (MPay) plans to leverage on sports personalities, including those of Malaysia Purple League Badminton Club, to market its financial products.
To this end, the electronic payment solutions provider has proposed to acquire a 24% equity interest in NVBA Petaling Jaya BC Sdn Bhd (PJBC) and 29.17% in Stark Events Sdn Bhd for RM155,000 and RM45,000 respectively.
PJBC’s main activities are sports facilities management, badminton coaching, organising badminton competitions and other related services. Stark Events is engaged in organising, promoting and managing sport events, in particular competitive and communities running program.
MPay said both PJBC and Stark Events had created a strong presence in the country via its strong line-up players while the recent crowning as Malaysian Purple League Badminton Club champion had increased their fan base tremendously.
“The vendors (six individuals including New Vision Badminton Academy & PJ Badminton Club owner/manager Manoj Kumar Ramasamy) bring Stark Events and PJBC to be part of the MPay group as the vendors see the potential of marketing MPay financial products to their fan base selling souvenirs, merchandise, payment of event fees, sports equipment, booking of venues, etc.