UBM Malaysia merges with MES

Merged entity: UBM Malaysia chairman Tan Sri Ahmad Mustaffa Babjee (second from left) exchanging documents with Malaysian Exhibition Services chairman Tan Sri Asmat Kamaludin following the signing of an agreement on the merger of the two companies. With them are Matrade CEO Shahreen Zainooreen Madros (centre), UBM Asia Asean busineess managing director M.Gandhi (left) and Malaysian Exhibition Services general manager Alun Jones. See story on page 5

KUALA LUMPUR: UBM Malaysia and Malaysian Exhibition Services (MES) have announced a merger to solidify their leading position in the business-to-business event organiser landscape.

The merged businesses will have a strong foothold in Asean.

The stakeholders are expected to have a larger access of portfolio of events through the combined networks of the two companies and expand trade opportunities for professional suppliers, manufacturers, buyers and businesses.

The new merged entity will retain the name UBM Malaysia, as it is a subsidiary of a larger B2B global organisation, UBM Asia Ltd which in turn is part of UBM Plc.

“Since we were established, our objective is to facilitate small- and medium-size enterprises to grow and find new markets. I am convinced that this merger will accelerate this vision and contribute to the betterment of Malaysian trade industry,” said UBM Malaysia chairman Tan Sri Ahmad Mustaffa Babjee at the signing ceremony witnessed by Malaysia External Trade Development Corp chief executive officer Moh Shahreen Zainooreen Madros here yesterday.

“The combined strength and knowledge of the employees as well as the stakeholder network will certainly be of significant value to the exhibitors and visitors.

“Both parties have unique strengths in certain industries and we feel that this merger will enable us to be stronger and offer a more comprehensive programme of exhibitions moving forward.

“The merger also adds a lot of credence to the dynamism and potential in the business event markets in Malaysia and we will continue to work closely with the Government in promoting Malaysia as a regional hub for trade shows,” said MES chairman Tan Sri Asmat Kamaludin.

The merged entity could also enrich its offerings to customers with more sectors and penetration into the Asian market, especially in the high-growth South-East Asian region.

It would also create a larger business portfolio including furniture and interiors, oil and gas, food processing, electrical and power, food and hospitality as well as beauty security. It is estimated that the combined exhibition will have a direct economic impact on the Malaysian economy to the tune of RM760mil.

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