Chuah: ‘We will market the product under a new brand name called Acilis and position the product as an upper mid to premium product so that it will be feasible to sell there. Main methods to market will be through online channels and it will also be available on the shelves of premium stores.’
Malaysian mineral water company eyes European expansion
Spritzer Bhd
has started exports of its mineral water to the United Kingdom and hopes the country will eventually be a springboard for it to penetrate into Europe.
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