TV advertising unfazed by onset of digital platforms

  • Business Premium
  • Saturday, 28 Jan 2017

Advertising talk: Davies (left) chatting with Dentsu Inc creative director, Akira Kagami at the forum.

TELEVISION advertising remains a relevant medium to reach out to mass consumers, which bodes well for advertising film producers.

This is despite the surge in interest in the digital platforms that are also providing platforms for advertising, entertainment, social media, communication and information sources.

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