Ni Hsin targets China's cookware market


SERI KEMBANGAN: Ni Hsin Resources Bhd's subsidiary Inoco Resources Sdn Bhd has entered into exclusive distribution agreement to distribute the world's first starch reducing rice cooker.

The agreement was signed with Malaysia-based Grayns Malaysia Sdn Bhd.

Under the agreement, Ni Hsin has the right to distribute the Grayns rice cooker in Malaysia, Singapore, Hong Kong and China for five years.

"We have obtained the necessary approvals to distribute Grayns rice cooker in Malaysia and Singapore. Our target for now is to sell 2,000 Grayns rice cooker a month," said Inoco Resources managing director Khoo Chee Kong. 

He was speaking to reporters after the signing ceremony between Inoco and Grayns on Monday.

For China market, Khoo says the company was getting the certificates to distribute Grayns in the world's second largest economy.

"This year would be the year for Ni Hsin to start distributing our products in China. We are currently in talks with a big distributor company in China and hope to close in out soon," Khoo said.

He added that for Grayns cooking rice, the company hoped to enter the China market by 2018.

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