Coca-Cola Malaysia inks deal with Morganfield’s

A vendor walks at his Coca-Cola store in Phnom Penh, Cambodia, December 5, 2016. REUTERS/Samrang Pring TPX IMAGES OF THE DAY

KUALA LUMPUR: Coca-Cola Malaysia inked a five-year strategic deal with American diner Morganfield’s as its beverage partner for dining in, as well as take-away or delivery.

In a statement on Monday, the company said under the terms of agreement, Morganfield’s would offer Coca-Cola, Coca-Cola Zero, Sprite, Fanta, Heaven and Earth Teas, Minutes Maid and Schweppes in its portfolio in Malaysia.

This comprises 14 Morganfield’s dining outlets and two restaurants called House.

Commercial Director for Coca-Cola Singapore, Malaysia and Brunei, Gareth McGeown, said Morganfield’s had been known for its ribs since it opened in Malaysia five years ago, while Coca-Cola had been refreshing Malaysia for 80 years.

“This relationship is an opportunity to build on the strength of both parties.

“With a strong portfolio of restaurants in Malaysia, Singapore, the Philippines and China, we are thrilled to start our relationship with Morganfield’s as their beverage partner,” he said.

Meanwhile, group chief executive officer of Morganfield’s and House, Jeffrey Goh, said the restaurants would also use cola as their main ingredient to cook their famous ribs -- Lemon Cola Baby Back, and Coca-Cola would surely make them taste even better.

“Ultimately, we believe this partnership will benefit our loyal guests the most, as they can now savour the best ribs in town together with one of the best sparkling beverages in the world, which complements each other perfectly in an American diner,” added Goh. - Bernama
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