KUALA LUMPUR: Berjaya Corp
Bhd’s (BCorp) unit, BLoyalty Sdn Bhd has recently launched its customer rewards programme, B Infinite, a lifestyle-focused loyalty programme that introduces mobile payment to customers.
In a statement, BCorp said with the introduction of mobile payment, mobile powered consumers on the B Infinite rewards programme now have greater control and convenience over their own rewarding experience.
B Infinite builds on the success of BCARD that quickly found success from its launch in 2011. To date, the programme counts more than five million members, 80 merchants and over 4,000 stores nationwide as part of its network.
The success of B Infinite also lies in its multi-faceted capabilities: functioning as a mobile marketing platform to find out about the latest merchant flash deals, payment gateway and redemption service for its members.
“The launch of B Infinite is a prime example of the group wide transformation story that is taking place at BCorp now.
“We want to enhance our brick-and-mortar businesses with digital capabilities to meet the needs of mobile-powered consumers for today and the future. We believe that this will pave the way for BCorp’s sustained growth,” CEO Datuk Seri Robin Tan said in a statement.
The rewards app will incorporate a payment function whereby Mastercard’s global digital payment service, Masterpass, is integrated within B Infinite’s mobile platform to allow consumers to make purchases swiftly and safely via the app. The rollout of Masterpass feature within B Infinite’s mobile platform will begin in the first quarter of 2017.
B Infinite is powered by Wirecard AG, a global leader in electronic payment technology and infrastructure.
Consumers can join the B Infinite rewards programme by downloading the B Infinite app from the Google Play Store for Android users and the ITunes App Store for IOS users.
In conjunction with the launch, consumers can look forward to flash deals starting from 100 BPoints when they download the B Infinite App as well as in the year ahead, from January 2017 onwards.
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