KFit targets online-to-offline growth after Groupon deals


KUALA LUMPUR: South-Eeast Asian startup KFit Holdings Pte Ltd expects to double its online-to-offline (O2O) commerce business in 2017 following the recent acquisitions of Groupon’s Malaysian and Indonesian operations, its founder said.

Backed by US venture capital firm Sequoia Capital and Malaysian telecommunications group Axiata Group, among others, KFit started as a fitness app last year but has increasingly embraced O2O commerce as its growth strategy.

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Business , KFit Holdings Bhd , Axiata Group

   

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