KUALA LUMPUR: The “Caltex: Fill, Swipe and Win” campaign has boosted AmBank’s year-on-year retail spending by 14% and garnered a 35% increase in AmBank card spend at Caltex stations.
The campaign, from June 1-Sept 30 this year, is a joint marketing collaboration between AmBank Group and Caltex to reward AmBank credit and debit cardholders.
AmBank (M) Bhd retail banking managing director Jade Lee said it rewarded cardholders in the form of cash back on their daily petrol use at Caltex.
“We believe in rewarding our customers and are delighted to share this joyous occasion with the winners,” she said in a statement.
Hairunazuan Nordin from Taman Pagoh Jaya, Johor, was the Grand Prize winner of the campaign cash prize of RM50,000.
Cash prizes totalling RM70,000, including the grand prize of RM50,000 and four monthly cash prizes of RM5,000 each, were given away during the prize presentation ceremony held recently. — Bernama
Did you find this article insightful?