Campaign helps boost AmBank’s retail spending


  • Banking
  • Wednesday, 28 Dec 2016

AmBank (M) Bhd retail banking managing director Jade Lee said it rewarded cardholders in the form of cash back on their daily petrol use at Caltex.

KUALA LUMPUR: The “Caltex: Fill, Swipe and Win” campaign has boosted AmBank’s year-on-year retail spending by 14% and garnered a 35% increase in AmBank card spend at Caltex stations.

The campaign, from June 1-Sept 30 this year, is a joint marketing collaboration between AmBank Group and Caltex to reward AmBank credit and debit cardholders.

AmBank (M) Bhd retail banking managing director Jade Lee said it rewarded cardholders in the form of cash back on their daily petrol use at Caltex.

“We believe in rewarding our customers and are delighted to share this joyous occasion with the winners,” she said in a statement.

Hairunazuan Nordin from Taman Pagoh Jaya, Johor, was the Grand Prize winner of the campaign cash prize of RM50,000.

Cash prizes totalling RM70,000, including the grand prize of RM50,000 and four monthly cash prizes of RM5,000 each, were given away during the prize presentation ceremony held recently. — Bernama

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3

Business , AmBank , retail , card , stocks , shares ,

   

Did you find this article insightful?

Yes
No

Next In Business News

Morgan Stanley CEO's annual pay rises by over 20%
‘Unstoppable’ luxury stocks remind some investors of US tech
Ambani’s Reliance doubles down on 5G pledge after record profit
PUNB offers payment deferment, rental discount
CPO futures may undergo technical correction next week
Blackstone-backed Patria eyes expansion in Latam, Asia
METALS: Tin, aluminium, copper prices down
Oil price falls on China's COVID-19 cases, high crude build
IBM, Intel slump weighs on Wall St as coronavirus concerns rise
GLOBAL MARKETS-Weak data, earnings drag stocks lower

Stories You'll Enjoy