AT the first Malaysian YouTube Ads Awards held recently, Maxis and IPG Mediabrands agencies Ensemble and Initiative had a landslide victory across a number of categories.
Maxis’ The Last Kite Maker stole the show by winning Ad of the Year, and won in three other categories – Top Ad in Tech & Telco, Best Storytelling and Best Long Form Ad (2 minutes plus).
Maxis head of marketing communications Bernard Lee noted: “We are proud to work with our agency partners to bring to life the needs of our customers in this expanding universe of connected applications. With the help of technology, we have connected and fulfilled desires for Pak Shafie in the Kite Maker.”
For the first time ever, Malaysian brands and agencies were celebrated for their outstanding ad creation on Malaysia’s most popular video platform, YouTube. The awards were not only judged on their average view time and view through rate, but also on a number of qualitative criteria including the emotional story, interactivity and conversational elements for the audience.
On these counts, Maxis’ The Last Kite Maker touched the hearts of many Malaysians with views of over 750,000 and counting. Ensemble executive creative director Chan Woei Hern commented: “Kite Maker is a great example of collaborative story-telling. Pak Shafie’s and many Malaysian stories deserve to be told and celebrated and we are very grateful to have Maxis and Mojo Films as partners to bring the story to life.” The film was released for the 2016 Merdeka celebrations.
Maxis dominated the Tech & Telco category as all three finalists were from Maxis and IPG Mediabrands. The other entries that were placed as finalists included 6 Inch Durian Farm for the SME industry and 360 video Rojak 360 Lost and Found.
IPG Mediabrands agencies picked up a total of five of the nine wins on the day, and were finalists across a number of other categories.