“Perodua indicated it may raise ASP, while Mazda plans to raise its ASP by 3-5% in 2017. We do not expect this to have a major impact on marques like Mazda with its a mid-to-high income consumer base. But it could be negative for Perodua as its low-income consumer base is more sensitive to price hikes,” the research house noted.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!