Promoting sports: (from left) Malaysian SEA Games organising committee CEO Datuk Seri Zolkples Embong, KL mayor Datuk Seri Mhd Amin Nordin, Youth and Sports Minister Khairy Jamaluddin, FT Minister Datuk Seri Tengku Adnan and FT Ministry chief secretary Datuk Seri Adnan Ikshan doing their bit to promote SEA Games 2017.
SPORTS marketing is fast gaining ground in Malaysia as more marketeers embark on sporting events to push and capture a wider audience of fans for their brands.
Industry observers says although there are some hiccups in this area, it is still one of the better platforms for brands to have better engagement with consumers as marketeers step up their investments to market their products through various sporting events.
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