Dentsu Aegis Network Malaysia agencies maintain their dominance

  • Business
  • Saturday, 10 Dec 2016

Wong: ‘We could not have asked for a more befitting reward than to be crowned Malaysia’s 2016 media agency of the year.’

DENTSU Aegis Network Malaysia’s agencies maintained their media and digital dominance at the coveted Campaign Asia’s Agency of the Year Awards 2016.

Vizeum Media Malaysia won its first gold for media agency of the year, while Isobar Malaysia defended its digital agency of the year title at the awards ceremony held in Singapore on Thursday.

Taking pride in being the most strategic agency in media underpinned by the buying power and resources of Dentsu Aegis Network, this year proved to be Vizeum’s best to date in terms of winning accolades across multiple award shows, from media effectiveness to marketing excellence awards.

“This year has been phenomenal. We could not have asked for a more befitting reward than to be crowned Malaysia’s 2016 media agency of the year, as this year we celebrate 10 years of operations in Malaysia. However, our clients’ business results are the most important recognition we seek – delivering business value to our clients is our primary goal, winning awards is the icing on the cake. I believe we’re punching above our weight and we’re proud to be a lean and agile agency yet equipped with deep market expertise across various media platforms and solutions that allow us to drive business performance for clients,” said Vizeum Malaysia chief executive officer Wong Siew Wai in a statement yesterday.

Wong said going into 2017, the company hoped to continue its growth trajectory, powered by singular focus on delivering business value by solving business challenges through media.

“As old media metrics become increasingly redundant, and the concept of a linear consumer journey is consigned to history, we are committed to help our clients navigate an increasingly complex and convergent world, and our approach in embracing today’s digitally-disrupted media industry lies on the emphasis we put on people, technology and results.”

Likewise, Isobar Malaysia credited its success in cementing its top industry position to its strategy to deliver innovative ideas that help clients design for better connected experience in a world which is becoming more digitally centric.

Isobar Malaysia managing director Ben Chew said brands should design for a multiplier-effect between brand engagement and commercial transaction, in what they coined “brand commerce”.

“Continuing to be aligned with our global strategy of brand commerce, we set out to deliver ideas without limits for our clients and look to transform their businesses through the creative use of digital.

“This is imperative to strategically lead Isobar ahead of the competition in 2016 and beyond.

“The demand for businesses to integrate brand experience with commercial interactions is burgeoning, and I’m confident our core proposition as a strategic, digital-based brand-focused agency, coupled with our pillar strength in data, creativity and technology will enable us to help clients drive better business outcomes,” said Chew.

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