Hugo Boss sees revival plan bearing fruit in 2018

Boss’ prediction: Hugo Boss expects 2017 to be a year of stabilisation and a return to growth in 2018.

BERLIN: The new chief executive of Hugo Boss said plans to revive the struggling German fashion house by cutting brands and bringing prices in line across different countries will only bear fruit from 2018, sending its shares lower yesterday.

Mark Langer, who is reversing the course of his predecessor Claus-Dietrich Lahrs, said the company will now focus on two main brands, premium menswear and its Hugo label for younger shoppers.