PETALING JAYA: CIMB Bank Bhd plans to launch a two-way messaging application between customers and the bank, called “CIMB EVA” or Enhanced Virtual Assistant, by next month.
It said that CIMB Eva, which is a revolutionary conversational banking mobile application, will enable customers to check account balances, pay bills, perform mobile reloads and also receive the latest offers by CIMB Bank.
“CIMB EVA will be rolled out to more than seven million customers in Malaysia by December,” it said in a statement.
It will be available for download from both Google Play and Apple App Store.
CIMB said CIMB EVA would comply with the highest security standards to ensure customers’ data safety and privacy.
The mobile app will have P2P (person-to-person) fund transfers, flash deals, AI-powered natural language conversations, and even personal financial management.
The bank said CIMB EVA would leverage on world-class technology and its own cutting-edge digital ecosystem to put the banking group at the forefront of digital banking and enhanced customer experience.
Customers need to download the app and activate it with their CIMB Clicks login credentials.
CIMB Group chief executive officer Tengku Datuk Seri Zafrul Aziz said mobile devices play an increasingly important role in banking and “CIMB EVA is our latest cutting-edge proposition to fulfil our customers’ banking needs on-the-go, 24 hours a day, seven days a week”.
“This initiative is part of CIMB’s digital strategy, which aims to seamlessly integrate more and more of our banking products and services into our electronic and mobile platforms to make banking with CIMB part and parcel of a pleasurable lifestyle experience for our customers,” he said.
The reason for the innovation behind CIMB EVA was spurred by the exponential growth of the bank’s electronic and mobile transactions, which make up 94% of its banking transactions in Malaysia.
CIMB Clicks recorded a 49% year-on-year increase in active users to-date, while CIMB Bank’s mobile banking transactions grew over 170% in the third quarter of 2016 compared with the same period last year.
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