MEET Roy Tan, Star Media Group Bhd ’s chief digital officer, who also has some two decades of experience in advertising and media agencies.
He first joined Star Media Group and served as chief operating officer for the digital division in November 2013. Subsequently, he was made chief digital officer in February 2015.
His key responsibilities include building and managing the transition to a digital-first organisation focusing on content, the convergence of technology and business, data and analytics and the strategies involved in building Star Media Group’s overall digital capability.
All this while ensuring that the business is deeply rooted in the bottom line.
Prior to joining Star Media Group, the Port Dickson native was the chief integration officer at Jumptank, a unit under Aegis Media that builds collaboration and innovation within the digital space.
He had left his position as the chief executive officer of Carat with the intention of strengthening the media agency’s digital reach via Jumptank.
Tan has a degree in commerce, accounting and finance from the University of Western Australia.
Nonetheless, his move in the media agency world was due to his passion in the digital advertising space. In 1999, he made the jump to the digital advertising world and it wasn’t long before he joined Carat, a media agency under Aegis Media.
In 2004, Tan started Carat Interactive, a unit under Carat focusing on the digital space.
Two years later, he was appointed CEO at Carat, emerging as one of the youngest leaders within Aegis Media then.
Lam Swee Kim
LAM Swee Kim joined Star Media Group in February this year as chief marketing officer, with the main mission of kick-starting dimsum.
Lam has 20 years of experience in marketing, including 12 years in running leading media platforms.
Here are her stats at a glance:
1. She is part of the core team which started 8TV, Malaysia’s number one youth and Chinese TV station,
2. She built tonton to be Malaysia’s number one video portal with over 4.4 million registered members,
3. She grew Media Prima Digital to become Malaysia’s number one Digital Media Group, and
4. She has regional experience in the setting up of TV5 in the Philippines.
Lam started her career in advertising 20 years ago in Mobil as an advertising assistant while studying for her Bar exams. After graduating from Law School, she joined Positive Tone, a label which became part of multinational giant EMI in 1999.
While working at Positive Tone and EMI, Lam was actively involved in the promotion of artistes like Innuendo, Ferhad, Poetic Ammo, Too Phat, OAG and Ella to the local and regional markets.
While she was a director of 8TV, she was constantly sought after in an advisory role for the group’s new businesses, especially when it involved marketing to the urban youth, and was involved in the launch of the group’s three radio networks (Fly FM, Hot FM and One FM), as well as the launch of TV5 in the Philippines.
With her vast experience in media, Lam has spoken at various international conferences on TV content and digital matters in Asia and at global events like The Content Asia Summit (2011), The Asian Broadcasting Union (2013), MIPCube in Cannes (2013) and The Himalayan Times Perspectives Brand Summit in Kathmandu, Nepal (2013).
She was also on the judging panel of the Asian Television Awards for two consecutive years (2009 & 2010) and a seasoned speaker at local brand and content forums.
Lam holds an Honour’s Degree in Law from the University of London, a post-graduate Diploma in Asia Pacific Regional Business Development from Byrne University, a Higher Professional Certificate for Strategic Management & Marketing from the University of Cambridge and has completed the Asean Senior Manage-ment Development Programme of the Harvard Business School Alumni Club of Malaysia.
Lam was an active sportswoman, having won a gold, two silver and two bronze medals in rhythmic gymnastics at the 1991 and 1989 SEA Games, respectively.