Geely chairmn Li Shufu attends a business event in Shanghai October 30, 2009. The parent company of Geely Automobile is confident on a bid for Ford Motors Volvo car unit, which it is discussing as the head of a consortium that includes both domestic and foreign banks, chairman Li Shufu told Reuters. REUTERS/Aly Song (CHINA TRANSPORT BUSINESS EMPLOYMENT HEADSHOT)
CHINESE billionaire Li Shufu (pic) will test whether there’s room for another global car brand by introducing a new marque next week built on technology jointly developed by his two car companies, Geely Automobile Holdings Ltd and Volvo Cars.
The new brand, called Lynk & Co, will be unveiled on Oct 20 in Berlin and share the underpinning with Volvo Cars models. Sales are slated to start in the second half of next year, with the first model likely being a sport utility vehicle, according to Geely Auto chief executive officer Gui Shengyue, declining to provide more details ahead of the official announcement.
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