Malaysia Airlines teams up with Liverpool FC


Malaysia Airlines CEO Peter Bellew (man on the left) receives the Liverpool jersey from Liverpool’s commercial director Olly Dale to mark the official partnership.

KUALA LUMPUR: Malaysia Airlines has struck a deal with Liverpool FC to be its official global airline partner.

MAS managing director Peter Bellew said on Tuesday that he hopes to sell more seats as a result of partnership.

Under the partnership, MAS will get numerous benefits including LED and static board brand exposure at each home game at Anfield and exposure on the Liverpool FC website, publications and Facebook page.

MAS will also have co-branding opportunities in merchandising rights and customer engagement such as pitch side access with players and legends.

The partnership will enable MAS to have access to players to be featured as ambassadors and in all related communication materials.

* For a related story, go to Malaysia Airlines doesn’t need additional funding from Khazanah

Article type: metered
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights
   

Next In Business News

Thai Airways aims for 2024 completion of restructuring Premium
Labour issues dominate businesses Premium
Education needs to be realigned to meet industry demand Premium
Short Position - Who will helm MPOA next?, Shorter is not better, Large-scale solar mess Premium
GST net collection may not be as high as thought Premium
Powerwell puts business back on track Premium
Greenyield’s Papua New Guinea acquisition explained Premium
EVD debuts on ACE Market at 26 sen Premium
Dnex unit takes delivery of FPSO from Teekay Premium
Berjaya Assets appoints new chief executive Premium

Others Also Read