Shift in sales strategy helps Hai-O attract younger crowd


AGM time: Hai-O executive chairman Tan Kai Hee (centre), Tan Keng Kang (third from left) and other members of the board of directors at Hai-O’s 41st AGM held in Kuala Lumpur.

KUALA LUMPUR: Multi-level marketing firm Hai-O Enterprise Bhd said a shift in its sales strategy to focus on smaller and less pricey consumer items is helping the company attract the younger crowd.

This is fuelling its double-digit revenue growth.

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Business , Hai-O Enterprise Bhd

   

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