"Instagram, Snapchat, YouTube, Facebook are all sucking the .... out of the market," said Steve Allen, a former advertising buyer for Japanese agency Dentsu, who is now a consultant for the industry.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!