Pokemon Go game changer in Malaysian retail scene?


Pokemon Go players gathering at Gurney Paragon for hunting 'Pokemon' in George Town,Penang.- GOH GAIK LEE/The Star. (Inset closeup of Pokemon game)

PETALING JAYA: The runaway success of augmented reality game Pokemon Go can be a potential game changer in the local retail scene.

UOBKayHian said in a report that the game could also be seen as a revenue booster for retail real estate investment trusts (REITs) and modestly positive for food and beverage (F&B)/convenience store retailers and cellular companies.

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