Inti’s tie-up with OHI no laughing matter

Timothy: ‘MBA Learning Simplified is a 2-year programme with 70 of the learning and coursework delivered using the Blackboard platform.’

Branded content is shown to be powerful advertising and marketing tool

THE tie-up between Inti International University & Colleges and new riveting talk show, Obviously Harith Iskander (OHI), to create awareness of the former’s new MBA programme Learning Simplified has shown that branded content is a powerful avenue of advertising and marketing.

Launched in October last year, Inti’s home-grown MBA Learning Simplified which targets working professional adults to upscale themselves is actually is serious matter.

Nevertheless, the assimilation of the serious issue on a hilarious platform has blended well.

“When we first started the programme, we have been struggling to reach out to professional Malaysians on how important it is for them to upscale themselves now in view of the growing unemployment rate at 3.5% now compared to an average 2% to 2.5% a few years back.

“But, since we have been on board with OHI running on its tenth episode out of a total of 13 episodes on Astro Awani, the public began to react positively to our mission.

“This is also assisted by the fact that we can extract snippets from the OHI shows into social media platforms such as Fcaebook, Instagram and Twitter.

“Viewers can also catch all the web exclusive content on as well as follow it @obviouslyharith across Facebook, Twitter, Instagram and YouTube,” Inti senior vice-president, corporate marketing, products & partnerships Timothy Johnson tells StarBizWeek recently.

Timothy believes that many working professional adults out there are complacent to upscale themselves with an MBA as they are unaware of the growing unemployment rate until it’s too late.

“Essentially, an MBA is a programme that prepares a person to have a professional set of entrepreneurship skills such as the setting up of a company, market research, cash flow, human resources management, etc.

“It prepares an individual to start his or her own business as many unemployed people have decided to start their own business. But, of course, it is not that easy to manage and sustain a profitable business.

“It also enhances the value of a prospective employee when applying for a job. Most corporations would prefer to employ people with entrepreneurship skills,” he says, adding that the MBA Learning Simplified manages to enrol more than a 100 students last year.

Timothy expects the second batch in October to show an increase in enrolment, thanks to the partnership with OHI,

But the success of this MBA programme is not all about marketing and promotion alone.

Timothy explains this MBA programme is a very flexible course, tailored to suit working adults’ busy schedule.

“MBA Learning Simplified is a 2½-year programme where 70% of the learning and coursework is delivered using a platform known as the ‘Blackboard’. Only 10% of the programme is actually examination-based.

“As we also want to cater to those who are interested in face-to-face interaction, part of the MBA also requires students to meet to discuss their coursework or assignments given.

“This MBA generally requires a person to focus on his or her study for just an hour a day,” he says, adding that as this is a homegrown programme, the total fees are very reasonable at RM24,000 with easy payment and loan options.

Inti is part of the Laureate International Universities network that spans 25 countries and online, with more than 70 accredited universities serving over 1,000,000 students globally.

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